Join Golden Gate University for a book-signing and reception with award-winning consumer psychologist and GGU professor, Dr. Kit Yarrow!
Dr. Yarrow’s new book, Decoding the New Consumer Mind: How and Why We Shop and Buy, takes marketers on a tip-filled, guided tour of the radically revised minds and hearts of today's consumers.
Don't miss this great event where Dr. Yarrow will share surprising insights, culled from hundreds of ethnographies and interviews, about the motivations and behaviors of today's shoppers.
Dr. Yarrow will be available to sign books after speaking. Her book may be purchased at the event.
5:30 pm - Refreshments & Networking
6 pm - Dr. Kit Yarrow presents Decoding the New Consumer Mind
6:30-7 pm - Dr. Yarrow available to sign books
Learn more about Dr. Kit Yarrow.